Piotr Jakubowski – Mind over Marketing

Do you “Like” that water slide?
August 26, 2010, 6:00 am
Filed under: advertising, marketing | Tags: , , , , ,

Over the last few months we’ve seen a lot of action with new technologies. QR codes are quite the rage, Augmented Reality is developing and 3D TV/Programming is beginning to gain traction as well. Regardless of what technology we have been exploring, one way or another it is probably helping tighten the gap between reality and the web.

In a recent market test, Coca Cola used RFID tags at their Coca-Cola Village Amusement Park in Israel to tie real-life activities to Facebook. Think Foursquare on steroids. Park-goers were given RFID bracelets which included their Facebook profile information, which they used to check in at locations and “Like” attractions. The RFID receivers at the attractions would then update either the Village Amusement Park’s or the user’s Facebook pages with the appropriate information. In real-time.

Even cooler – when a park photographer takes a photo, the RFID bracelets can be used to “tag” the photo automatically.

According to project statistics, there were more than 35,000 updates a day by the 650 attendees participating in the event. Wildly successful among the demographic, it will be interesting to see where this application of technology can go.

Great to see Coca-Cola exploring new territories while blurring online/offline activities. And finally, to the Publicis agency E-dologic – thumbs up. (site in Hebrew)


Linking Real Life with the Digital World
February 10, 2009, 8:43 am
Filed under: advertising, marketing | Tags: , , , , , ,

A contribution to Respinning The Web:


Japan’s been at the forefront of technology for the past few decades and many other countries worldwide have either adapted or created their own technology based on theirs. A few years ago I had the pleasure to study in Japan for 6 months, and one of the pieces of technology most infatuating was the concept of QR Codes.

QR Codes, or quick-response codes, are 2-d matrix codes used in Japan to encode large amounts of information to be read by cellphones with cameras. Storing up to 7,000 numeric characters, the codes are used to store messages, links and other things that attempt to make our lives more convenient.


For more, click here.