Piotr Jakubowski – Mind over Marketing


Happy Birthday Kevin!
October 17, 2007, 1:00 am
Filed under: birthday, kevin roberts, saatchi

This short video was developed by Susan P and myself in recognition of Kevin and his birthday on October 20th. We invite you to leave a birthday greeting for Kevin who will be invited to come and read contributions. This will also be posted on Susan’s blog @ http://insightvillage.blogspot.com

With thanks,

Susan and Piotr

Advertisements


I, Initiative
August 30, 2007, 12:25 am
Filed under: advantage, advice, Business, initiative, internships, kevin roberts, saatchi

You’ve heard the saying – There’s no I in team.

And that’s entirely true. There are, however, four i’s in Initiative.

Initiative comes from oneself. It comes from within. Everyday, people are given opportunities. In many situations people are given the same opportunities. However, the lack of initiative sees many of these opportunities float by and disappear. When these opportunities become available, you must be confident and take action. Who knows, something might come out of it. Andy’s recent post is the perfect example of this happening in the real world.

Initiative is rewarded. Managers tend to favor the employees who go that “extra mile”, who take initiative to do more than what is expected of them. And in many cases, these employees are rewarded for their hard work. From a manager’s perspective, wouldn’t you want somebody working for you to go that extra mile?

An example from my life:
From June until August I had the opportunity to work at Saatchi & Saatchi in New York City. The New York office of Saatchi also happens to be the worldwide headquarters. After reading Kevin Robert’s book, I became fascinated by his perspective and told myself that I would try my hardest to meet him at Saatchi (a seemingly impossible task as I was told). All of the interns had the same opportunities. They were in the same building, had the same schedule, same access. Essentially everything was the same. On quite a few occasions I took the initiative to take a break and wander around the office a little, visiting a few different floors. On one of these days, Kevin was in his office reading the paper. My efforts had been rewarded. On top of that, I had asked if I could have a few words with Kevin. Once again, I took the initiative and was rewarded. Although our chat was only a few minutes long, I had proven to myself that with strong initiative come large rewards.

“The right man is the one who seizes the moment.”
— Johann Wolfgang von Goethe

03-ps11-1initiative-posters.jpg

When was a time when you showed some initiative?



the element of mystery
August 12, 2007, 6:04 am
Filed under: Business, kevin roberts, lindstrom, mystery, rapaille, saatchi

Mystery.

This has been a recurring theme in my life for the last two-three weeks. We recently held a summit for our top executives on the client side, and the speaker I helped coordinate was none other than Dr. Clotaire G. Rapaille. Speaking with a background in psychology, one of his strong points was the importance of the element of mystery in business. This was also mentioned by Martin Lindstrom, a marketing guru who emphasizes the use of sensory branding in the development of solid brands. He makes examples of Coca Cola and KFC, brands who keep their ingredients shrouded under a cloud of mystery. A more contemporary example is Apple, with their campaign for the recently released iPhone. To add to this plethora of people supporting this idea, Kevin Roberts recently mentioned that it was mystery which has made the Harry Potter series so intriguing.

I think all of these are true. Another great example of the intrigue in mystery comes from the music industry. I recently went to a Daft Punk concert here in New York and, after some research, realized that their “schtick” is very well constructed. Daft Punk is an electronic music duo that, according to the story, was transformed into robots. Their new identities are the leather suits and custom made helmets that they wear everywhere.

Daft Punk

So who is Daft Punk? Their identities are kept very secret, which in turn attracts people to their style and music. Call it a “schtick” if you please, but I think that this concept was very intelligently created, and without it the group wouldn’t have been as successful as they have become.

What kinds of mysteries have attracted you?