Piotr Jakubowski – Mind over Marketing


The Draft
October 10, 2007, 10:41 pm
Filed under: a game, acting, draft, dressing, reading, recruiting, speaking, work

For a while now I have been playing with the idea that the recruiting process is like going through a sports draft, especially popular here in the US with the NFL, MLS, NBA and other sports leagues. When you think about it, the concept is quite the same.

The recruiting team is the company which wants you. They send out scouts in the form of recruiters and interviewers. Career fairs are like pre-season scrimmage games, where these scouts get to see and get a general idea of the players. Just like in sports you get a signing bonus, and just like in sports you get different teams that may tempt you with different kinds of deals. The structure is not quite the same in terms of teams having selected spots with which they choose their players (1st choice, second choice). Actually come to think of it, they do. Except that instead of the worst teams having the first draft pick, it’s the best teams.

Think of the recruiting process as this type of draft. Would you do anything differently?

Do you think LeBron James did not put in 100% into everything he did? Au contraire. He was the first draft pick, was given a huge salary and signing bonus. What did he do? Take the Cavs to the NBA Finals. They were swept, but years before, nobody cared about the Cavs.

Do you want to fight to be the first draft pick or the one in the 5th round? Or worse yet, get sent home packing after putting forward the effort.

100% has to go into everything.

– You have to look sharp. Looking like a million bucks not only raises your image in the eyes of others, but raises your confidence too. You’ll feel like a million bucks.

– Talk sharp. Articulation is a very important aspect of business. If you want to be treated like you are smart, you have to be able to express yourself. Don’t ramble. Don’t use “like” every 3rd word, you’ll sound like you just walked out of High School. Companies want their employees to sound mature.

– Act sharp. You will be judged by everyone for everything you do. That’s the reality. Make sure you understand business etiquette and follow it closely. Be respectful and you’ll get respect back.

– Think sharp. The only way to be a sharp thinker is to exercise your brain. Read everything. Newspapers, magazines, books. Nothing says “likeable” (read: mature) like being able to connect with anyone on any topic. You can’t know everything without reading anything.

Remember also that you can’t win every game. Michael Jordan got cut from his basketball team in High School. Did he go home, cry and quit? No. He sharpened his act and tried again. Think of how sharp 6 championship rings look on his hands.

After all, you do want to bring your sharpest A-game to the field.

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Dressing The Part – Reinforced
August 30, 2007, 11:30 am
Filed under: advantage, advice, Business, clothing, dressing

Dressing the part really does give you an advantage.

Check this article out:
“Survey:Fashion Affects Job Advancement”

Just a few days ago I wrote about the importance of this. Dressing the part is just an aspect of getting ahead.



Dressing the part
August 23, 2007, 11:23 pm
Filed under: advantage, advice, Business, dressing

I was picking up my dry cleaning (a whole summer’s worth) this afternoon and I had a quick conversation with Dixie, the lady who runs the show and owns the store. After making a few quick jokes about the fact that my bill would be millions of dollars, she made a great point.

Some of Dixie’s clients include executives from the Principal Financial Group, headquartered here in Des Moines. She talked about a very high ranking executive who had this to share:

The person who climbs the ladder the fastest not only works the part, but looks the part. Every single one of the young men and women promoted show well rounded work, attitude and looks.

There is that old cliche “Dress for the job you want, not the job you have.”

At the end of the day, having a great wardrobe not only looks good, but it makes you feel like a million bucks. And who knows, maybe you will be worth that million bucks you feel.

Remember, by dressing the part you are giving your bosses a physical expression of your desire and readiness for new possibilities and responsibilities.

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