Piotr Jakubowski – Mind over Marketing


The Effective Handshake
November 12, 2007, 12:48 am
Filed under: advice, Business, communication, Excellence, handshake, image, reputation

A few days ago I wrote about the different types of “bad” handshakes.

After attending an etiquette dinner sponsored by our school, I learned a few tips about the most effective handshake.

1. Stand up – It’s important and effective to respect the person by standing up.

2. Extend your hand first – This shows confidence on your part, and your interest in meeting the person

3. Full contact, firm shake – Nobody wants a “dead fish” or the “four finger”

4. 2-3 Shakes – This is enough contact to get the point across. As our educator mentioned, “you don’t want to hold the person hostage”

5. Eye contact – Shows respect and that your full attention is on the other person

6. Smile – Nothing warms the relationship up more than a smile at the end.

Another quick fact that our educator mentioned.

In the first 60 seconds of meeting someone, people make up to 11 judgments.

That’s in 60 SECONDS!

An effective handshake will sway the judgment for the better.



“The Work Isn’t The Presentation, You Are The Presentation”
September 27, 2007, 12:52 am
Filed under: advice, class, communication, lesson, presentation

This statement was mentioned in one of my classes, and it could not be more true. When giving a presentation, you are not selling the product, or whatever you’re presenting. You are selling the firm’s trust in you. You are selling your abilities and accountability for the project you are working on.

That’s why the concept of You, Inc. is so important. When you communicate, you are emanating your brand to others.

Another issue raised on this day was “True communication isn’t what you say, it’s what the receiver takes away”

You can be the most eloquent presenter in the world, but if you fail to work on expressing your personal brand, you will miss out on the opportunity to truly ‘wow’ and impress the listeners.



Ethical Responsibility
September 13, 2007, 11:08 pm
Filed under: advice, attitude, communication, ethics, school, speaker

We had a speaker come into our Journalism Ethics class a few days ago, and he made some strong, valid points. Larry Fish is the Chairman of the Royal Bank of Scotland group, and was present at our school, his alma mater, to discuss a variety of issues faced by leaders today.

A few of the most important points he made were:

“You will not be successful if you’re not ethical”
– Guilt and remorse are emotions that hang around for a long time

“There are no B+’s in Ethics”
– It’s either pass or fail. There is no grey area. You’re either ethical, or you’re not.

“You will never recover from a bad ethical decision”
– The way human nature has developed, guilt and remorse is an emotion that we feel quite frequently. With ethics it is the same. Just as you feel bad after buying something, you will have second thoughts when making an ethical decision. And just as you will feel bad for a long time when buying something that you don’t need or can’t afford, you will feel bad for making a bad ethical decision.

A strong belief in ethics adds to your personal brand, strengthening You, Inc.