Filed under: advertising, marketing | Tags: coca cola, coca-cola village, facebook, rfid, tagging, tags
Over the last few months we’ve seen a lot of action with new technologies. QR codes are quite the rage, Augmented Reality is developing and 3D TV/Programming is beginning to gain traction as well. Regardless of what technology we have been exploring, one way or another it is probably helping tighten the gap between reality and the web.
In a recent market test, Coca Cola used RFID tags at their Coca-Cola Village Amusement Park in Israel to tie real-life activities to Facebook. Think Foursquare on steroids. Park-goers were given RFID bracelets which included their Facebook profile information, which they used to check in at locations and “Like” attractions. The RFID receivers at the attractions would then update either the Village Amusement Park’s or the user’s Facebook pages with the appropriate information. In real-time.
Even cooler – when a park photographer takes a photo, the RFID bracelets can be used to “tag” the photo automatically.
According to project statistics, there were more than 35,000 updates a day by the 650 attendees participating in the event. Wildly successful among the demographic, it will be interesting to see where this application of technology can go.
Great to see Coca-Cola exploring new territories while blurring online/offline activities. And finally, to the Publicis agency E-dologic – thumbs up. (site in Hebrew)