Piotr Jakubowski – Mind over Marketing

Identity Crisis: HiJacking The Brand Twitter Style

New contribution to Respinning The Web:


Identity theft has been threatening society for years, and now this battle has become an issue for brands on the internet.

A few weeks ago I was following two different characters on Twitter – TheBKLounge and CWalken. The way both accounts were set up, followers were lead to believe that The Burger King and Christopher Walken were on the other end of the wire. Both accounts were, however, revealed to be false and the owners fessed up to their exploits (Caleb Kramer even wrote a post about it).


Read more here!


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