Piotr Jakubowski – Mind over Marketing


Best Print Ads in Newsweekly Magazines
April 29, 2009, 10:00 am
Filed under: advertising, marketing | Tags: , , , ,

The last few days have been extremely busy, and I apologize for not being able to contribute more often.

In the meantime, check out this slideshow by AdAge with some of the best print ads in news magazines:

http://adage.com/images/random/0409/starch0409/

My favorite have to be the ones for Marriott and Cartier.

And yours?

 



The New Sprint – A Great Rebrand
April 20, 2009, 10:00 am
Filed under: advertising, branding | Tags: , , , , , , , , ,

In the race to the top of the big carriers we’ve seen a variety of different campaigns – the funny family share spots from T-Mobile, the massive platoon of people in the Verizon commercials and the bars from AT&T. For the past few years Sprint, the third largest network in the United States, hasn’t really created advertising that has stuck in the minds of the consumers. In the past few months the company released its flashlight graffiti spots which were well executed, as well as the black and white ads with the CEO – although these weren’t as powerful as they could’ve been.
 

 

Recently, the company began its venture into 4G (didn’t we just start covering 3G?) and with this, we’ve seen a rollout of new spots to promote the service. The new spots are full of information, are animated, relevant and most of all, memorable.
 

 

The statistics approach provides two avenues of entertainment for the audience. First of all, it includes information that is relevant to the fast data network the company provides, while keeping it interesting. Secondly, the tongue-in-cheek nature of the statistics that are shown brings the spot down to a personal level. Don’t you feel bad for one of the 84 people who were dumped by text message?
 

 

Great new work from one of the leaders in wireless technology – let’s hope the product fulfills the expectations.



BMW vs Audi – Checkmate
April 16, 2009, 6:00 am
Filed under: advertising, marketing | Tags: , , , ,

Many of you have probably seen this floating around the Internet in the last few days, but I felt the need to post it here and show it again.

With the way techonology’s been advancing the last few years, people have turned away from some of the more traditional forms of advertising – billboards, radio etc.

Audi and BMW in Santa Monica took it up a notch in this butting of heads  on neighboring billboards. Brilliant.

3427670079_fa8f403233_b-498x432-1



The Good, The Bad and The Ugly #10

The Good – Dicks Sporting Goods – Jimmy Rollins

Ever since seeing this spot on TV for the first time, I’ve found it amusing every single time. Jimmy Rollins is at Dick’s (he goes shopping in full gear apparently) explaining to the kids what baseball is really about. He talks about how tough players half to be, all while being hit in the chest by balls ejected from a pitching machine. This commercial speaks to the target audience, is relevant and is definitely memorable. Bonus points for W+K (as if they aren’t creative enough already).

 

The Bad – Snickers – Patrick Chewing

Having already given my thoughts about this campaign, I am still convinced that it is acquired taste. Some people think that these spots with Patrick Chewing and Master P-Nut are the most hilarious things in the world, and others think quite the contrary. It is definitely an acquired taste, though watching an overweight former NBA superstar destroy a basketball rim isn’t something you get to see everyday. The idea is quite interesting, though the thought of pushing this concept of cool onto the consumer in the age of pull may be a little off beat. Read more here.

The Ugly – World of Warcraft – Ozzy Osbourne

This one’s been out for a while, though the recent flight has seen it appear on the screen a lot more often than before. Celebrity testimonials are usually dedicated to people pushing brands they actually use (or claim to use). Now don’t get me wrong, Ozzy is quite crazy, but I don’t think he (or any other celebrities in these spots) are sitting around playing WoW. Another disconnect is that Ozzy’s career and craziness spanned decades in which current players of WoW probably don’t remember (or weren’t even born yet). Unless Blizzard is trying to target the metal heads of the 70’s? Sorry Ozzy, your 15 minutes of fame were up when you left the stage. Please stay away from reality shows, cellphone commercials and video games. 

What do you think? 



Identity Crisis: HiJacking The Brand Twitter Style

New contribution to Respinning The Web:

 

Identity theft has been threatening society for years, and now this battle has become an issue for brands on the internet.

A few weeks ago I was following two different characters on Twitter – TheBKLounge and CWalken. The way both accounts were set up, followers were lead to believe that The Burger King and Christopher Walken were on the other end of the wire. Both accounts were, however, revealed to be false and the owners fessed up to their exploits (Caleb Kramer even wrote a post about it).

 

Read more here!



The Good, The Bad and The Ugly #9
April 8, 2009, 10:00 am
Filed under: advertising, marketing | Tags: , , , , ,

The Good – Nike – Tiger Returns


With Tiger’s injury and sabbatical after an impressive US Open victory last year, the rest of the field was reaping the benefits. Evident in this spot, the other players on the tour have been rejoicing with the lack of the Great One on the greens. But their time is up, and Tiger is back. A great homage to one of the sport’s greatest, and a great reminder that he is back at it.

 

The Bad – T-Mobile – Oversharing


T-Mobile has a collection of pretty decent spots circulating, some of the most amusing including some NBA players as well as the new G1 spots. Not quite as funny as others is this spot – the single father is seemingly being setup on dates by his girls because they have so many minutes in their plan. The icing of the cake is trying to set him up with grandma. “She’s thinks you’re delicious.” Not as funny as it could be.

 

The Ugly – White Castle – Crave


Now I personally haven’t had the pleasure of dining in the fine establishment called White Castle. From my research, first-hand accounts and some extremely strange films (Harold and Kumar), it’s come to my understanding that people eat White Castle while/after consuming some type of drug. Now with this assumption, generalization I don’t know if addressing the “crave” is promoting this ritual. Either way, the creative is quite poorly executed/shot. I prefer those older spots with the telephone.


What do you think?



Topps – Introducing 3-D Baseball Cards
April 3, 2009, 10:00 am
Filed under: advertising, marketing | Tags: , , , ,

Most young men (sorry ladies) remember the days when they’d take their saved up money, go to the store and buy the next pack of trading cards. Topps has been around since the end of the 19th century, and in 1951 created the first series of baseball trading cards. These cards captured the hearts and minds of children everywhere, and would become the staple of a $1 billion a year industry it shared with other companies like Fleer.

With the rise of technology and attention spans waning, the industry took a massive hit, it’s revenue whittled down to about $200 million a year. In an unprecedented move, Topps embraced tcchnology and developed a new set of cards that incorporated Augmented Reality into its repertoire.

Augmented reality, brought to Topps by a French company called Total Immersion, utilizes the card, a webcam and specialized software to reveal a 3-dimensional image on the computer’s screen. This revolutionary technology brings a new era of interactivity to collectibles. Utilizing the program on screen, the consumer can control the player – playing a series of pitching, batting and catching mini-games.

Though not the first company to utilize the technology, Topps effectively defies the decreasing interest in the industry. Embracing technology, it takes the trading card out of the shoebox and onto the screen. Definitely makes me want to go out and buy a pack.

Check out more at Topps Town.