Piotr Jakubowski – Mind over Marketing


JetBlue – The CEO’s Guide to Jetting
March 27, 2009, 10:00 am
Filed under: advertising, marketing | Tags: , , , , , , ,

The fallout from the economic downturn/recession has affected everyone. People are turning to cheaper products, buying less and saving more. Those at the top of the biggest companies are also feeling the pain – smaller bonuses, more work and less pay (relative to the fat checks of the not-so-distant past).

In an effort to add a little humor to the situation, and to possibly scoop up some new customers, JetBlue has launched a new campaign on the aptly named WelcomeBigWigs.com. Comprising of a collection of three videos that poke fun at those bigshot CEOs, the campaign humorously explains the steps of flying with the “regular people”.

ceo
In a time where people are trying to clamp down on spending, JetBlue’s tongue in cheek approach to the campaign brings attention back to the fact that it is one of the nation’s best low-cost airlines. The idea and execution of the campaign are both brilliant. JetBlue’s quirky brand is what provides its creatives with such firepower – I can’t imagine American or United attempting to go down the same track (oh yeah, they don’t have free snacks and DirectTV either).

Finally, with this handy video guide the CEOs will know what to do when taking that cross country flight with the “regulars”.

Check out Welcome Big Wigs, and let me know what you think!

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: