Piotr Jakubowski – Mind over Marketing


Snacklish – Heading for Extinction
March 6, 2009, 10:00 am
Filed under: Uncategorized

Here’s a recent contribution to Respinning The Web:
 

A few years ago Snickers launched a campaign that has apparently stayed in the minds of the consumers – who’ll forget the extremely large billboards with “Peanutopolis” strewn across in the Snickers font? Mars Inc. is back again with more strange words and deep pockets. In a campaign that has apparently strewn New York City and parts of Chicago (I see the ads in multiple spots on the way home), Snickers is apparently teaching the consumer a new language – Snacklish.

For more, click here.

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