Piotr Jakubowski – Mind over Marketing

The Good, The Bad and The Ugly #5
February 25, 2009, 11:00 pm
Filed under: advertising, marketing | Tags: , , , , , , ,

Good – Onitsuka Tiger – Zodiac Race

I saw this one on AdAge’s creativity top 5 a few days ago, and there’s something about the full spot that is endearing and draws people in. The history of the Chinese zodiac goes back thousands of years, and the cartoon is a great way to characterize how it “coulda” been. Though the outcome of the story’s been known for centuries, it’s interesting to watch who actually wins the race – and how exactly the cat loses out on being part of the calendar. The Japanese-accent commentary is a great touch for a brand that is a cult classic worldwide. Take a peek at the full spot:


The Full Piece:


Bad – Zicam – Rhino

A few weeks ago I posted a really terrible Zicam commercial in which the lady in the spot turns a sick green and smiles very scarily. This Rhino ad is a step up – the concept is simple and clean. That being said, the creative is slightly bland making the spot boring and hard to watch which makes it just…bad. Bonus points for not being as ugly as before.


Ugly – Boost Mobile – Unwronged

I saw this spot a few days ago for the first time. The concept is way out in left field, and actually quite funny. The bicycle, the setup and the guy’s face as he’s being batted in the face by the hair. Funny turns to disgust though, and 30 seconds of looking at the girl’s armpit hair just makes the stomach turn. This one’s not something I’d want to watch while eating dinner. 


What do you think?


1 Comment so far
Leave a comment

that armpit hair – I don’t get it at all!!! who could have thought of it?????? beats me!

Comment by buzka

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