Piotr Jakubowski – Mind over Marketing


Importance of Design
February 11, 2009, 10:00 am
Filed under: advertising, marketing | Tags: , ,

picture-8One of the most important things of advertising, regardless of which aspect of advertising we’re working in, is a basic understanding of the concept of design. I personally think every single person in the industry, particularly those on the account side, should take a few classes in basic design in their life.

For some inspiration, and plenty of great articles about design check out DZine Blog

Also, to keep track of some of the coolest ads appearing not just in the US and Worldwide (and to get an idea of how design and art varies), check out Ads of the World.

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1 Comment so far
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Just as important – account side (and the client) should understand the PROCESS and time it requires to create an ad from concept to design to client revision 1 to client revision 2 to client revision 3 to oh wait let’s go back to client revision 1.

Comment by boguskyrection




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