Piotr Jakubowski – Mind over Marketing

Linking Real Life with the Digital World
February 10, 2009, 8:43 am
Filed under: advertising, marketing | Tags: , , , , , ,

A contribution to Respinning The Web:


Japan’s been at the forefront of technology for the past few decades and many other countries worldwide have either adapted or created their own technology based on theirs. A few years ago I had the pleasure to study in Japan for 6 months, and one of the pieces of technology most infatuating was the concept of QR Codes.

QR Codes, or quick-response codes, are 2-d matrix codes used in Japan to encode large amounts of information to be read by cellphones with cameras. Storing up to 7,000 numeric characters, the codes are used to store messages, links and other things that attempt to make our lives more convenient.


For more, click here.


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