Piotr Jakubowski – Mind over Marketing

Give me a Break :: KitKat’s new micro site
February 4, 2009, 12:13 pm
Filed under: Uncategorized

Another contribution to Respinning the Web:

We live in a world overwhelmed by the images that flash at us from screens, ads, magazines and the daily rat race. One of the things that people forget so easily is the need to sit down, take a breather and take a break. KitKat is famous for its slogan “Give Me A Break”.

As part of an online aspect, KitKat developed “The First Worldwide Site Where Nothing Happens”, presumably as a place to take a break. The only words on the site are, in fact, “Have A Break”. As the site loads (the URL is misspelled as well), words flash across the screen – representations of thoughts and images that litter our brains everyday…

For more click here.


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