Piotr Jakubowski – Mind over Marketing


Baby Come Back
November 2, 2008, 11:33 pm
Filed under: advertising, commercials, marketing

Wet Jet

 

Swiffer 360

 

Sometimes all it takes is the right music to really put the exclamation mark on a great campaign. These two ads have been running on TV for the past few weeks, and there’s something about the soundtrack that adds that extra something that makes the track memorable. In this case, it’s the personification of the mop or the duster. The line “From Mr. um Mop” is the punchline. You’ve moved on to someone better, and dumped Mr. Mop and Mr. Duster out the door. Great emotional addition to an otherwise brilliant concept!

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1 Comment so far
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You can blame it all on me!

Comment by Taz




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