Piotr Jakubowski – Mind over Marketing


Innovation
October 27, 2008, 10:54 pm
Filed under: innovation, learning

“The challenge of innovation is that we are all boxed in by what we know, by our assumptions about how things work.”
 

Innovation – a new way of doing something (according to a few online sources).
 

This has to be one of the most fascinating concepts/actions in the world today. The power of the human mind to overcome obstacles in situations where problems need to be solved. Or when we just feel like solving them. Do we really need a phone that surfs the internet, finds the nearest pizza parlor, plays music and takes photos? Not really. But someone figured out how to do it. 
 

Take Moore’s law for example – that computing power doubles every two years. We went from a time where computers were the size of a large room to a convergence device like an iPhone, which could process hundreds of thousand more bits of data in a shorter time. And it fits in your pocket. 
 

Who knows what’s next. Computer implants in our bodies?
 

The only limitation is the human mind. Ask someone 200 years ago if we would be able to move around without horses. Probably not. Then again, the average car today has about 150 of them 🙂

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