Piotr Jakubowski – Mind over Marketing

October 27, 2008, 10:54 pm
Filed under: innovation, learning

“The challenge of innovation is that we are all boxed in by what we know, by our assumptions about how things work.”

Innovation – a new way of doing something (according to a few online sources).

This has to be one of the most fascinating concepts/actions in the world today. The power of the human mind to overcome obstacles in situations where problems need to be solved. Or when we just feel like solving them. Do we really need a phone that surfs the internet, finds the nearest pizza parlor, plays music and takes photos? Not really. But someone figured out how to do it. 

Take Moore’s law for example – that computing power doubles every two years. We went from a time where computers were the size of a large room to a convergence device like an iPhone, which could process hundreds of thousand more bits of data in a shorter time. And it fits in your pocket. 

Who knows what’s next. Computer implants in our bodies?

The only limitation is the human mind. Ask someone 200 years ago if we would be able to move around without horses. Probably not. Then again, the average car today has about 150 of them 🙂


The 4P’s Applied
October 26, 2008, 10:55 pm
Filed under: advantage, advice, attitude, Business, learning

A while back I wrote about the 4P’s, an idea passed down to me by one of my mentors – John Bowman at Saatchi & Saatchi. 

A few weeks ago I had the wonderful, albeit stressful, opportunity to test this theory. Unfortunately, I had run into a few visa problems when trying to re-enter the country on my student training extension. Within a week I was:

  • Denied entry to the US on both my visas – extensive time at the border
  • Stranded in Canada with just the clothes on my back, my car, my laptop and my camera
  • Informed on the day I was supposed to start work in the US that I would have to wait 6-10 weeks for an appointment in Canada
  • Flying back to Indonesia the next morning, arriving the following evening
  • Appointment and interview at the US embassy the next morning
  • Fly back a week later – complete with “random” screenings on ever leg
  • Flying through Chicago to get to Toronto – and getting stopped at the border again
  • Taking just a 6 hour break between 45 hrs of flight travel and an 8 hr drive
The entire process was mentally and physically straining, but it was important to remember that there was always an answer to all of the questions, and the end was always there. The goal was to make sure I wasn’t away long enough to lose my job. I returned – beaten and battered – to start work two weeks after I was supposed to.
Persistence is key, and I know that I learned through this personal experience that the 4P’s are true. 

Passion Plus Perseverance Prevails

  • Fuel your passion
  • Steel your resolve to persevere
  • Picture yoursellf prevailing over obstacles
  • Achieving goals

Your Brand
October 8, 2008, 9:16 pm
Filed under: Uncategorized

According to the dictionary, the word “brand” comes with a few definitions.

– kind, grade, or make, as indicated by a stamp, trademark, or the like
– a kind or variety of something distinguished by some distinctive characteristic

This brand is usually portrayed by some type of symbol, logo, name or design scheme that sets the tone for the product, company or service. These images and nuances are represented by the reputation that the brand has developed. Take any of the brands in the world, and usually there is a word or phrase associated with it.

Google – Innovation
Toyota – Reliable
Volvo – Safe

Such concepts can be applied to yourself as well. You are the service, the good and the company. And you can do all of the same things these large corporations do to manage their brands. Each year thousands of people graduate from school, many of them with similar degrees. It is through branding yourself as the best candidate that you can avoid the mosh pit that every Tom, Dick and Harry have to go through in order to land the job they want.

Your brand can be developed through a variety of different ways.  Finding a unique way to present yourself through your business cards for example. Customization turns heads, and if you stray away from the classic look you can order for free off VistaPrint, it may bring some extra attention. Developing a strong reputation among the network you have developed is also a great way to maintain your brand. People enjoy working with somebody who is trustworthy and reliable. Not only will your network help you with your professional development through feedback and communication, but they may also help you land that job. Finally, your most noticeable asset is your physical self. Find the killer outfit, look presentable and SMILE!

One of my mentors recommended looking through a book called The Law of Attraction, which describes how our appearance, actions and emotions attract or repel certain things in our lives. Who do you need to attract more than the company that you want to work at?


On the flipside, a brand is also:
– a mark formerly put upon criminals with a hot iron.

This should put the power of reputation and accountability into perspective. In the past, criminals were physically branded for their misdeeds. Presently it is definitely illegal to brand somebody, but the power of words and the grapevine through which they pass can be devastating. The power of your brand is something that needs to be nurtured and not neglected.


For more information about your personal brand, take a look at this article by branding guru Tom Peters – The Brand Called You.