Piotr Jakubowski – Mind over Marketing

Self Promotion
September 30, 2008, 8:52 pm
Filed under: advantage, Business

I’ve mentioned before the importance of promoting yourself as a brand. You are your best brand, and what better way to promote yourself than through creative business cards. Billions of business cards are handed out each year, and it’s a perfect opportunity to stand out.


Call it your elevator speech, but without the words. A way to throw a curveball when the other person least expects it.


Check these out for some great ideas: Innovative Self Branding.


“That” Question
September 28, 2008, 10:53 pm
Filed under: advantage, advice, interviews

One question that will always be a part of the interview process is the one we all fear, and many of us don’t know how to answer. What is your weakness? I’m getting shivers from it already. I’m pretty sure that anyone who’s interviewed for a job position has had this question shot at them; I know I have.

According to an article from the Yahoo! Hot Jobs Career Advice center, one of the best ways to answer this question is to be honest. The question’s designed not necessarily for candidates to reveal their shortcomings, but to identify potential for personal growth.

One thing that is definitely not recommended is sidestepping the truth. The last thing anybody wants is an employer finding out your shortcomings on the job. Not only is that an express ticket out the door, you lose a source for a future recommendation/reference, as well as gain the challenge of having to explain your early termination to your future employers. 

Amanda Mertz, one of the recruiters contributing to the article mentioned a very important point; “Let the job description guide you.” If the job calls for extreme attention to detail, something that is not your forte, it may be a good idea to consider whether its a good fit. Or make the necessary changes in your own habits to make sure it’s a good fit. If the job is right, however, a weakness of a detail oriented person could be “perfectionism.” Mertz emphasizes that “a weakness on one hand is a strength on the other.”


Getting ready for the interview is just as important as the interview itself. With the right preparation, you can be ready for any of the questions that the company would shoot at you, even “that” one. 


Check out that article here!

Birthday Gift
September 17, 2008, 7:24 am
Filed under: Business, kevin roberts

Just in time for my birthday at the end of the week, Kevin Roberts posted my guest blog article on his blog. I wrote about a British TV show called Top Gear, which has been taking the world by storm in the last few years.


Check it out here:

Three Boys and Their Toys

Back on Track
September 10, 2008, 10:21 am
Filed under: Uncategorized

After a relatively long absence from this wonderful world we call blogging, I am on course to get back on track. 


I will start over the next few days by posting a link to my recent ordeal in Canada, followed by a few things I have learned in the job searching process over the last few months.