Piotr Jakubowski – Mind over Marketing


Image
April 5, 2008, 9:40 pm
Filed under: Uncategorized

Over the last few days I’ve had conversations with a variety of people here at Drake University. I had the opportunity to speak to the Associate Deans of the Business and Journalism schools, and the pleasure of talking to David Maxwell, our President. One of the themes that kept coming up in our conversations was image

There are some who argue that you can “be what you want to be” and still maintain the career path that you may want to take.  However, you do not see very many CEOs with visible piercings, tattoos, or sporting crazy outfits. Not only do they have to maintain their own image, but every single employee is a representative and an image of their company. 

A few months ago I wrote about dressing the part. This is critical in creating and maintaining a personal image. However, it goes beyond just what you wear. You can be the best dressed person in the world, but still have a poor image.

There are a variety of things that dictate this image

There are obviously some other factors, but these seem to be the most important. 
Remember, however, not to get too caught up with this image. It is important to maintain a healthy work-life balance, and taking time out of the schedule to tend to one’s own needs. Basketball, movies, traveling, whatever your hobby may be, make sure it is not compromised by the need to carve out a certain type of image.
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