Piotr Jakubowski – Mind over Marketing

Crossroads Marketing Competition 2
December 31, 2007, 2:44 am
Filed under: advertising, crossroads, marketing

The judging occurred on December 4th, followed by a showcase and awards presentation after the Crossroads Entertainment Conference on December 5th.

Although five of the seven teams competed in the final judging, the event was a great success. The bands involved were very impressed with the physical work of the students, some of which will be used in the future. The bands were also impressed with the students themselves, and some were hired to work on future promotional material. Furthermore, ties were developed with the local community, and the Drake image was strengthened. Finally, a week later I was given a call by a local record producer who wanted to hire a group of students to create a promotional kit for a local artist presenting to a major record label in New York City. The presentation was yesterday.

I can say that I am incredibly proud of this entire event. I am particularly proud of each and every one of the Drake University students who participated. The final work is just the tip of the iceberg of the talents and determination these students possess. Congratulations to each and every one of them.


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