Piotr Jakubowski – Mind over Marketing


Happy New Year!
December 31, 2007, 11:14 am
Filed under: new years

Happy New Year!

“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.”

– Edith Lovejoy Pierce



Crossroads Marketing Competition 2
December 31, 2007, 2:44 am
Filed under: advertising, crossroads, marketing

The judging occurred on December 4th, followed by a showcase and awards presentation after the Crossroads Entertainment Conference on December 5th.

Although five of the seven teams competed in the final judging, the event was a great success. The bands involved were very impressed with the physical work of the students, some of which will be used in the future. The bands were also impressed with the students themselves, and some were hired to work on future promotional material. Furthermore, ties were developed with the local community, and the Drake image was strengthened. Finally, a week later I was given a call by a local record producer who wanted to hire a group of students to create a promotional kit for a local artist presenting to a major record label in New York City. The presentation was yesterday.

I can say that I am incredibly proud of this entire event. I am particularly proud of each and every one of the Drake University students who participated. The final work is just the tip of the iceberg of the talents and determination these students possess. Congratulations to each and every one of them.



Crossroads Marketing Competition
December 30, 2007, 8:44 am
Filed under: advertising, crossroads, marketing

This past semester I had the chance to sit down with a few people and lay out a concept that we wanted to bring to life. Kathryn Dickel from Swaelu Media, Abbey Robertson from Red Bull North America and I planned on creating a student advertising/marketing competition based on something we had seen at the University of Minnesota.

I strongly believe in the experiential economy, and that people should try to experience as many different things in life as possible. Without trying different things, how can you truly settle on what you like and don’t like?

Anyhow, we decided to team up with the Des Moines Music Coalition with the competition focusing around promoting bands. This way, the teams would have the chance to communicate with local clients face to face, become involved in the community, and come away with important lessons learned and networks created. Each team was assigned a local band, with genres ranging from country to bluegrass and even some heavy metal. Their goal was simple: to come up with a promotional kit for this band that would catch the attention of a venue promoter as the primary target, and a festival promoter as a secondary target. Judging would be based around the idea of Three P’s – Proposal, consisting of a 1 page executive summary outlining the strategy used, Product, consisting of the actual product – the kit, and finally Presentation, which focused on the 20 minutes each team had to pitch their concept to the panel of judges. The judges consisted of a radio promoter, an executive creative director at a local advertising agency, a graphic designer and an owner of a record label.

The teams consisted of between 5-7 people. The teams were divided first by year, so that each team would consist of experienced juniors and seniors to lead the way, and some sophomores and freshman to help and get the hang of the concepts. The second division was by major, either management or creative (graphic design, creative advertising). This way, the teams had not only students with experience as a result of age, but students with experience in the different aspects of marketing and promotion.

…to be continued…



Be Right Back
December 24, 2007, 4:00 am
Filed under: Uncategorized

After an absence, I just wanted to say that I will be right back. <b></b>There have been a few events that I would like to write about, and they will be online soon! <p></p> Thanks again for the support! 



Nobody Gives You Credit, You Have To Earn It
December 3, 2007, 2:33 am
Filed under: accountability, advice, credit cards, finance, financial intelligence

I was watching a documentary, “Maxed Out” about credit card use in the United States. The situation is dire. Before I get started, here are some quick statistics. 

  • Total US Consumer Debt (including installment debt, but not mortgage debt) – $2.46 Trillion in June 2007
  • Total revolving debt is $904 Billion
  • US Households will have received 5.3 billion offers for new credit cards in 2007
  • 40% of US families spend more than they earn

 Courtesy of Credit Cards.Com and Hoffman Brinker.

One of the best quotes in the documentary was “Nobody Gives You Credit, You Have To Earn It”. Funny thing about this, is that the quote came from a very old clip from the 50s or 60s. This mindset is not new, yet it has been disregarded so vehemently over the last few decades.Nothing in life is free, especially not credit.

Yes, you may start out with $500. But when you’re paying 24% interest on your last missed payment, are you given credit? Not anymore. I keep returning to this subject, but I strongly believe that it is important to establish a strong sense of financial responsibility early. Yeah, you could buy that car that you can’t afford. But do you want to be paying $30,000 for a car worth only $20,000?

Robert Kiyosaki hit the nail on the head in his book, “Rich Dad, Poor Dad” . One of the only ways out of the Rat Race of debt (yes, chasing yourself silly to find money to pay off next month’s bill is a rat race) is the exercise of financial intelligence.

“The only way to get out of the “Rat Race” is to prove your proficiency at both accounting and investing, arguably two of the most difficult subjects to master.” – Robert Kiyosaki

Yes, we do live in a “right here, right now” world. But wouldn’t that computer or TV be so much sweeter if you worked hard for it and bought it with cash?