Piotr Jakubowski – Mind over Marketing

Trusting Your Gut
November 27, 2007, 2:55 am
Filed under: advantage, advice, attitude, instinct, trusting your gut

In the past few weeks I have discussed with many different people the concept of instinct. I can’t believe I haven’t written about it yet.

Personally, I believe that some people have or develop an innate ability to read/decipher a situation without having a logical reason as to how this process happens. This is called the gut or the instinct. Sometimes, your gut feeling pulls you one way, whereas logic and reason pulls you the other way. On some occasions, your gut may be right. On others, it may not. Some people have trained their instinct a little more, some people are just born with it.

Do you think that somebody who is very good at what they do calculates the pros and cons of the situation every single time? After a while, the processes become innate to the point where the person simply knows which decision is good or bad.

I came across an interesting article today on Newsweek.com.  In his piece “Less (Information) Is More”, Wray Herbert discusses a new take on the strength and credibility of trusting your gut.

Check it out! “Less (Information) Is More”


Outrunning The Bear
November 20, 2007, 1:35 am
Filed under: a game, advice, bear, competition, etiquette, running shoes
  • One of the concepts mentioned by our Etiquette Coach was the importance of getting ahead of the pack. It is important for students in college to get ahead of their competition. To put things in perspective, in the field of advertising there are about 80,000 new graduates a year, and only a handful of top companies. Not everyone will be able to work for them.   

  • That being said, she mentioned a short story of two hikers in the woods. After coming across a bear, they started  running away. One of the hikers stopped, pulled out a pair of running shoes and put them on instead of hiking boots. “You can’t outrun the bear in any kind of shoes,” said the other hiker. “You’re right, I can’t. But I can outrun you.” 

  • The college experience provides very many opportunities for students to standout from their peers. Everything from internships, research projects, extra curriculars and other leadership opportunities. When employers look at resumes, they pay special attention to these sections, to be certain that they have a future leader knocking on the door. What kind of running shoes did you put on? 

The Effective Handshake
November 12, 2007, 12:48 am
Filed under: advice, Business, communication, Excellence, handshake, image, reputation

A few days ago I wrote about the different types of “bad” handshakes.

After attending an etiquette dinner sponsored by our school, I learned a few tips about the most effective handshake.

1. Stand up – It’s important and effective to respect the person by standing up.

2. Extend your hand first – This shows confidence on your part, and your interest in meeting the person

3. Full contact, firm shake – Nobody wants a “dead fish” or the “four finger”

4. 2-3 Shakes – This is enough contact to get the point across. As our educator mentioned, “you don’t want to hold the person hostage”

5. Eye contact – Shows respect and that your full attention is on the other person

6. Smile – Nothing warms the relationship up more than a smile at the end.

Another quick fact that our educator mentioned.

In the first 60 seconds of meeting someone, people make up to 11 judgments.

That’s in 60 SECONDS!

An effective handshake will sway the judgment for the better.

Which Handshake Are You?
November 6, 2007, 12:38 am
Filed under: advice, Business, handshake, image, reputation

Saw a great article about the importance of a solid handshake.

More often than not, I feel faced with people whose handshakes are ludicrous, and do not reflect on their confidence at all. Here are the worst ones:

“The “macho cowboy”… is the almost bone-crunching clasp many businessmen use to shake hands. What are they trying to prove, anyway? There’s no need to demonstrate your physical strength when shaking another person’s hand.

The wimp… is usually delivered by men who are afraid to “hurt the little lady” when shaking women’s hands. Modern female professionals expect their male counterparts to convey the same respect they’d show their male colleagues.

The “dead fish”… conveys no power. While there’s no need to revert to the macho cowboy death grip, a firm clasp is more powerful than one that barely grabs the hand.

The “four finger”… is when the person’s hand never meets your palm, and instead clasps all four fingers, crushing them together.

The cold and clammy… feels like you’re shaking hands with a snake. Warm up your hand first before grabbing someone else’s.

The sweaty palm… is pretty self-explanatory, and pretty gross. Talcum powder to the rescue.

The “I’ve got you covered” grip… happens when the other person covers your hand with his or her left hand as if your shake is secretive.

The “I won’t let go”… seems to go on for eternity because the other person won’t drop his or her hand. After two or three pumps, it’s time to let go. “It’s a lot like a kiss — you know when it’s over,” Brody says.

The “southpaw”… happens when the person uses the left hand to shake because the right hand has food or a drink. Always carry your drink and plate with your left hand to keep your right one free for meet and greets.

The “ringed torture”… occurs when the person’s rings hurt your hand. Try to limit the number of rings you wear on the right hand to only one or two and be mindful of any that have large stones.”

Just like bad breath, a bad haircut, a bad suit and a bad tie will compromise your reputation, a weak handshake will do no better.

Which one are you? Which one do you dislike the most?

Inspirational Speaking
November 5, 2007, 11:36 am
Filed under: advice, inspiration, speaking

Here’s some great tips on creating a riveting and inspirational presentation…

Chris Brogan writes:
Lead with humor.
You have two minutes to make your audience love you. Skip boring preambles and corny jokes. Win them over with a funny story highlighting your keen sense of self-deprecation.

Follow up with a question.
But not because you want an answer—no, your goal is to get everyone thinking about themselves. “I want you to be connected and engaged to what I’m saying,” writes Brogan. “If I’m getting you to stir up internal memories, I’ve snuck in.” Clever, huh?

Go for a walk.
Unless you’re saddled with a fixed microphone, interact with the audience by moving around. No fidgeting.

Speak like a broadcaster.
Vary your volume, stick to short statements and pause once in a while. Banish um and uh from your vocabulary unless you want to put your audience to sleep.

End with an “idea handle.”
Give your audience an idea they can implement as soon as they leave. They’ve given you their time—make it worth their while.

Chris Brogan’s savvy approach to public speaking gets your audience thinking about how your ideas impact their lives—that’s Marketing Inspiration.

A Scary Thought
November 3, 2007, 1:36 pm
Filed under: game, monopoly, thought

My apologies for not being very active this week. I had 3 exams and other things that filled up most of my time. I spent 4 nights out of 5 at the Library getting prepared.

Anyhow, I was watching some TV the other day, and I noticed an advertisement for the new Monopoly game. Monopoly: Electronic Banking Edition. Why do I find this scary? A few posts ago I talked about the dangers of mismanagement of funds because of credit cards. Without physical bills and money, it’s difficult to know exactly how much money you have available. Obviously people won’t walk around with thousands of dollars in their pocket but by having a mix of both it is slightly easier to keep track of funds. Now even Monopoly is going cashless!

On the other hand, this may be a good thing, because kids will be able to learn how to manage funds electronically at a younger age. Personally I’m still convinced that giving a young child a physical bill as an allowance and encouraging him or her to save/spend it themselves is the way to go. I also think people should learn how to drive a stick shift before automatic, as to understand how a car works. I may be wrong though.

Do you see kids getting allowances on debit cards or by direct transfer?

What do you think?