Piotr Jakubowski – Mind over Marketing

Invest in yourself.
October 23, 2007, 10:27 am
Filed under: investment, reputation, responsibility, return

Your reputation is an asset. Your reputation is what makes you stand out from others. Call it “brand recognition”. You are a brand, and your reputation is the buzz which goes around about you. Whether negative or positive, it’s always there.

That’s why it’s important to keep this reputation under control. And by that, I mean your behavior. If you promise something and don’t follow through on it, that will reflect in what other people think about you (your reputation). If you take something to the next level, that will also reflect in what other people think about you (your reputation?).

Your reputation is like the press release on an investment. If the press release is positive, you can be sure that people will approach you in a positive manner, whether it be companies, prospective schools or anything else. If it’s negative, people will avoid it like a bad investment. Nobody wants to invest their time, money and patience into something that has no return.

When somebody invests their time and money into you, it is your duty to maximize their ROI. Trust me, there are only positives that come out of a strong ROI. To do this, you need to create a strong set of habits. If you invest in yourself, others will follow.

So when you’re at your job, internship or even at school, remember that everytime you do a piece of work, you are returning on somebody’s investment. Make it a strong one!


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