Piotr Jakubowski – Mind over Marketing


Keeping Your Word
October 4, 2007, 10:32 am
Filed under: accountability, advice, reputation, responsibility

Many people don’t understand the power of their words. Words can be used to put down other people, or to make them feel great. Words are sometimes the only contract you hold with other people, ensuring them that you will follow through on what you say. This brings me to the concepts of Accountability and Reputation.

In many cases, people who do not keep their word don’t feel as if they have done anything wrong. Sometimes they will apologize, and sometimes they will blow it off and pretend nothing is wrong. This is the worst response. You have to remember that every single time you tell somebody you will do something with them or for them, whether it be meet for coffee, have dinner or go out for a drink, you have to be accountable for what happens. If you know in advance that you will not be able to make it (or be late), let the other person know that you care and respect them enough to think about them.

Accountability feeds right into the idea of reputation. Reputation, according to the dictionary, is “the estimation in which a person or thing is held, esp. by the community or the public generally.” As much as you may think that free will and doing whatever you want is important, when preparing for the business world you have to understand that reputation will make you or break you. If you miss a meeting or two, or keep coming in to work late, you will be held accountable for those mistakes and your reputation will be compromised. Once this is compromised, it will be harder to get what you want at the firm you’re working at, and harder to climb up that ladder.

If people can’t rely on you, then why would they support you?

You have to be accountable for every single action that you take, whether it is good or bad. By taking this responsibility, you can be sure that your reputation will not be compromised in the future.

Always be on time, always let people know you will be late, and always follow through on what you tell other people. Anything else is disrespectful.

You don’t want to be “that late, lazy and unreliable employee” in the eyes of the company, right?
(that is, if you can keep your job long enough to develop that reputation)

Remember, people talk negatively about products that don’t make the mark. Why wouldn’t they do the same with a person who doesn’t pull his or her weight?

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