Piotr Jakubowski – Mind over Marketing

Like a lawn chair
October 30, 2007, 7:21 am
Filed under: fed ex, performance, reputation, respect, responsibiliity

So are you the waffler, underperformer, big game talker?

Always be sure that your performance is at a level that you are deemed responsible, reliable and a great asset to the team. Just recently we discussed the concept of reputation and credibility. I think that this advertisement reflects that very well. It’s simple, if you don’t follow through on your actions, you will not gain respect from your boss.

And would you REALLY want your boss to do everything at Kinko’s?


Be prepared
October 25, 2007, 5:41 pm
Filed under: adam steen, advice, attitude, business cards, maturity, preparation, responsibility

One thing that I would like to emphasize strongly is the concept of always being prepared. You never know who you can run into during the day, and it’s a good idea to be ready from a professional standpoint to deal with it.

This doesn’t mean you have to fold up a resume and keep it in your pocket at all times. However, it would be a good idea to carry around a set of business cards. In your wallet, in your car, in your bag. That way, if one place runs out unexpectedly (though you should always keep track), you will have a backup.

Why is this important you ask?

Today I had the opportunity to sit down with Adam Steen to chat about a few things at a coffee shop. In the middle of our conversation, he noticed that a friend of his had come into the coffee shop. He introduced me to Cheryl. Cheryl is a recruiter/headhunter, a person who can help you find a job after graduation. I had remembered to refill my business cards in my wallet the night before, so I handed her one. She didn’t have one, but because she had mine, she has a way to contact me. If I didn’t have my cards, this would be a lost opportunity.

Not only are business cards a great way to pass on contact information, as a college student it represents a level of maturity that stands out from others. It proves that you are responsible, driven, but most importantly mature and serious. It shows that you have a strong attitude about your future.

Do you have your business cards ready? How have they helped you before?

Invest in yourself.
October 23, 2007, 10:27 am
Filed under: investment, reputation, responsibility, return

Your reputation is an asset. Your reputation is what makes you stand out from others. Call it “brand recognition”. You are a brand, and your reputation is the buzz which goes around about you. Whether negative or positive, it’s always there.

That’s why it’s important to keep this reputation under control. And by that, I mean your behavior. If you promise something and don’t follow through on it, that will reflect in what other people think about you (your reputation). If you take something to the next level, that will also reflect in what other people think about you (your reputation?).

Your reputation is like the press release on an investment. If the press release is positive, you can be sure that people will approach you in a positive manner, whether it be companies, prospective schools or anything else. If it’s negative, people will avoid it like a bad investment. Nobody wants to invest their time, money and patience into something that has no return.

When somebody invests their time and money into you, it is your duty to maximize their ROI. Trust me, there are only positives that come out of a strong ROI. To do this, you need to create a strong set of habits. If you invest in yourself, others will follow.

So when you’re at your job, internship or even at school, remember that everytime you do a piece of work, you are returning on somebody’s investment. Make it a strong one!

Happy Birthday Kevin!
October 17, 2007, 1:00 am
Filed under: birthday, kevin roberts, saatchi

This short video was developed by Susan P and myself in recognition of Kevin and his birthday on October 20th. We invite you to leave a birthday greeting for Kevin who will be invited to come and read contributions. This will also be posted on Susan’s blog @ http://insightvillage.blogspot.com

With thanks,

Susan and Piotr

Some Words…
October 12, 2007, 4:01 pm
Filed under: quotes

“Szacunek dla tych, którzy poświęcają życie
Dla swoich marzeń oni od dawna są na szczycie”

Respect for those who make sacrifices for their dreams, they’ve been on the top forever.

A Polish quote which I came across and really like.

Cheers from Dallas, TX!

The Draft
October 10, 2007, 10:41 pm
Filed under: a game, acting, draft, dressing, reading, recruiting, speaking, work

For a while now I have been playing with the idea that the recruiting process is like going through a sports draft, especially popular here in the US with the NFL, MLS, NBA and other sports leagues. When you think about it, the concept is quite the same.

The recruiting team is the company which wants you. They send out scouts in the form of recruiters and interviewers. Career fairs are like pre-season scrimmage games, where these scouts get to see and get a general idea of the players. Just like in sports you get a signing bonus, and just like in sports you get different teams that may tempt you with different kinds of deals. The structure is not quite the same in terms of teams having selected spots with which they choose their players (1st choice, second choice). Actually come to think of it, they do. Except that instead of the worst teams having the first draft pick, it’s the best teams.

Think of the recruiting process as this type of draft. Would you do anything differently?

Do you think LeBron James did not put in 100% into everything he did? Au contraire. He was the first draft pick, was given a huge salary and signing bonus. What did he do? Take the Cavs to the NBA Finals. They were swept, but years before, nobody cared about the Cavs.

Do you want to fight to be the first draft pick or the one in the 5th round? Or worse yet, get sent home packing after putting forward the effort.

100% has to go into everything.

– You have to look sharp. Looking like a million bucks not only raises your image in the eyes of others, but raises your confidence too. You’ll feel like a million bucks.

– Talk sharp. Articulation is a very important aspect of business. If you want to be treated like you are smart, you have to be able to express yourself. Don’t ramble. Don’t use “like” every 3rd word, you’ll sound like you just walked out of High School. Companies want their employees to sound mature.

– Act sharp. You will be judged by everyone for everything you do. That’s the reality. Make sure you understand business etiquette and follow it closely. Be respectful and you’ll get respect back.

– Think sharp. The only way to be a sharp thinker is to exercise your brain. Read everything. Newspapers, magazines, books. Nothing says “likeable” (read: mature) like being able to connect with anyone on any topic. You can’t know everything without reading anything.

Remember also that you can’t win every game. Michael Jordan got cut from his basketball team in High School. Did he go home, cry and quit? No. He sharpened his act and tried again. Think of how sharp 6 championship rings look on his hands.

After all, you do want to bring your sharpest A-game to the field.


October 8, 2007, 12:11 pm
Filed under: advice, everyday, learning

Consecutive days can sometimes be a rollercoaster ride. One day you wake up and you feel like a million dollars, and the next day you feel like you’ve lost it all. Regardless of whether you are having an up or a down, everyday is a learning experience.

Honestly, in the past week I have had quite the learning experiences, mostly coming from negative things. My exam scores were returned, I had to deal with some integrity issues, I was sick, I shot a wedding on Saturday and I missed a meeting this morning. My brother also came to visit, which was a great turn around to the events.

As difficult as the past few days may have been, I make the effort to turn almost anything, positive or negative, into a learning experience.

I’ve learned:

Take a different approach to studying
Understand the importance of alliances
You win some and you lose some
Take better care of myself (eat and sleep healthier)
Buy a louder alarm clock (or a second one)
It’s about who you know

You could connect this to the concept of Kaizen, that was developed by Toyota in Japan. Kaizen identifies the idea of constant improvement. By identifying positive and negative aspects of your day, you can learn from them and strive to improve yourself.

What have you learned today?