Piotr Jakubowski – Mind over Marketing

“The Work Isn’t The Presentation, You Are The Presentation”
September 27, 2007, 12:52 am
Filed under: advice, class, communication, lesson, presentation

This statement was mentioned in one of my classes, and it could not be more true. When giving a presentation, you are not selling the product, or whatever you’re presenting. You are selling the firm’s trust in you. You are selling your abilities and accountability for the project you are working on.

That’s why the concept of You, Inc. is so important. When you communicate, you are emanating your brand to others.

Another issue raised on this day was “True communication isn’t what you say, it’s what the receiver takes away”

You can be the most eloquent presenter in the world, but if you fail to work on expressing your personal brand, you will miss out on the opportunity to truly ‘wow’ and impress the listeners.


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