Piotr Jakubowski – Mind over Marketing


Ethical Responsibility
September 13, 2007, 11:08 pm
Filed under: advice, attitude, communication, ethics, school, speaker

We had a speaker come into our Journalism Ethics class a few days ago, and he made some strong, valid points. Larry Fish is the Chairman of the Royal Bank of Scotland group, and was present at our school, his alma mater, to discuss a variety of issues faced by leaders today.

A few of the most important points he made were:

“You will not be successful if you’re not ethical”
– Guilt and remorse are emotions that hang around for a long time

“There are no B+’s in Ethics”
– It’s either pass or fail. There is no grey area. You’re either ethical, or you’re not.

“You will never recover from a bad ethical decision”
– The way human nature has developed, guilt and remorse is an emotion that we feel quite frequently. With ethics it is the same. Just as you feel bad after buying something, you will have second thoughts when making an ethical decision. And just as you will feel bad for a long time when buying something that you don’t need or can’t afford, you will feel bad for making a bad ethical decision.

A strong belief in ethics adds to your personal brand, strengthening You, Inc.

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