Piotr Jakubowski – Mind over Marketing

In Touch With Reality
August 28, 2007, 12:22 am
Filed under: advice, Business, donald trump, losing, reality

The first day of class started today, and one of my professors introduced his class with great enthusiasm. “Marketing Management” was transformed from a theoretical class to an experiential class. The highlight of the semester includes working with an actual client (a diamond retailer/wholesaler) who will present the brief and attend the final presentations.

During his introduction today the professor, rather harshly, started referring to the ups and downs of business. Although his references to the ideas of ‘winners and losers’ were very brash, I found them to be very true.

Unfortunately, in many aspects of business there is no second place. After spending my summer at Saatchi in New York, this hit home very strongly. Every single pitch is designed, constructed and presented to win. There are no trophies or ribbons for the teams that don’t win an account. There is no second place position for somebody who does not get promoted.

That being said, second place is not the end of the world. Regardless of whether or not a winning campaign, pitch or idea is created, there is ALWAYS something new to be learned from the experience.

“Sometimes by losing a battle you find a new way to win the war.”
– Donald Trump

How have you learned from a loss in your life?


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