Piotr Jakubowski – Mind over Marketing

You, Inc.
August 19, 2007, 11:21 pm
Filed under: advice, andy drish, Business, internships

This concept is not new in the world of business, and after reading Andy Drish’s Blog entry about things he had learned during his internship, I decided to build on this idea.

You, Inc. is a strong step for a student still in college in terms of growing maturity and accountability for one’s actions. This is especially essential during experiences such as Andy’s, when being surrounded by not only professionals and future employers, but people you may look up to.

In the ever changing world today, I believe the first step in developing your own personal brand is by outlining your beliefs and values. One of my colleagues at my internship mentioned that as long as one works, they must never compromise their values. Just like a brand must effectively develop its foundations before sending out their message, You have to do that too. By getting a grasp of these values, you can project a stronger image of themselves by focusing on the strengths.

After identifying these values, it’s important to keep them consistent. On top of that, it is also essential for you to follow through on all of these beliefs. If you determine that you value punctuality, don’t be late. If you value respect for all people, don’t be condescending to anyone.

Personal branding can also be taken to the extent of creating a personal website or blog, and applying the color scheme or style of the site to one’s business cards. Martin Lindstrom mentioned that one of the strongest aspects of brands is consistency (example: the Pentium tune has been in every commercial since 1990). A personal website is also a great place to conveniently place a resume for people to access.

Why is a personal brand important?

Because just like with any other brand in the world, people talk. If the engine of a car with a 10 year warranty randomly explodes, it will be the talk of the car industry. This is the same in terms of You, Inc. If you underperform or fail to deliver on a task, people will notice. They will talk about it, and believe me it will not be good.

Think of it this way.

Why would anybody support Ford if their trucks started falling apart? (contrary to their “Built Tough” tagline)

Why would anybody support YOU if you fail to deliver on your promise?


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If you need other resources on Personal Branding, I am the publisher of Personal Branding Magazine, host my own tv show on the subject, give out the Personal Brand Awards and have a blog.

Let me know if I can help.

Comment by shwibbs

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