Piotr Jakubowski – Mind over Marketing

“It’s a huge risk not to take a risk”
July 18, 2007, 2:59 am
Filed under: advice

Towards the end of last week, Saatchi & Saatchi held a meeting celebrating their remarkable feat of winning Agency of the Year honors at this year’s Cannes advertising awards. On top of the big one, Saatchi won 1 Grand Prix Lion, 2 Golds, 5 Silvers and 1 Bronze. Simply amazing on the part of the creative teams, and the whole agency. Tony Granger, the ECD lead the presentation which outlined these results, analyzed the industry leaders and set goals for the future. One of the things he said greatly resonated in my mind.

“It’s a huge risk not to take a risk.” Wow. Couldn’t have said that any better.

I believe people should keep this quote close to the heart, especially students. Each year, hundreds of thousands of people graduate from college, and they are all looking to get a job at a top firm. Something mentioned in management articles recently has been the fact that fresh graduates are more often than not expecting higher pay, more benefits and less work when starting. And they also expect to start off at the Morgan Stanleys and the McCann Ericksons of the world. Needless to say, many of us will not be able to get jobs at such places straight out of school. That’s why taking risks is so important.

Andy Drish recently wrote on his blog about a young man who failed to talk to the person next to him on a flight. It so happens that the person contained some interesting information which could have lead to a connection. It’s also important that while interning, people take risks as well. Whether it be making a suggestion at a client meeting, or simply walking into the CEO’s office to have a quick chat (with permission of course), taking risks is an integral part of shaping one’s value to the company.

So remember, when given the opportunity in a working environment, take risks that will benefit you. Because “it’s a huge risk not to take a risk”.


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