Piotr Jakubowski – Mind over Marketing


the concept of value
July 14, 2007, 3:07 am
Filed under: lesson, money, value, worth

Over the last few days I received a hardcore lesson in value. Let’s start off by defining the word. According to dictionary.com, the definition of value is “relative worth, merit or importance.” Note the key word. Relative. What is valuable to me, may not be valuable to you and vice versa.

One of the things that strikes me the most, is how simple it is to misjudge the value of money. Money used to be a stack of paper, physical bills that represented each note’s value. In our current plastic world, it is easy for us to misjudge the value of money because we never see it. People spend thousands of dollars a year (and rack up huge debts) without even knowing or feeling it. That is, until they start struggling to pay off the debts. Money has become a set of numbers on a piece of paper that you get once a month. You take that piece of paper to a bank, put it in your account, and then use your card to spend it, never seeing it physically. Especially with the ease in which people spend money they don’t technically have (credit card), the value of money isn’t truly appreciated.

I recently talked to one of my coworkers, and she mentioned a story that she heard, of a friend who accidentally burned down her house. The first things that came to my mind is, if this was my house, what would I grab and try to save? – My laptops, external harddrives and photographs. As much as I love my cameras, they can be replaced. The contents of the computers cannot.

What would you grab if you were ever caught in this predicament?

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