Piotr Jakubowski – Mind over Marketing


Reading
July 24, 2007, 9:01 pm
Filed under: advice, books, Connections, magazines, newspapers, reading, tv, video games

Until about 7th or 8th grade, I was quite addicted to books. And then came the video games and other activities. Fastforward to 2006. On my first day of my study abroad session in Tokyo, my iPod broke. I was left with two choices. First, I could’ve gone to Apple and bought a new iPod. Second, figure out other ways to pass time on my 1.5 hour train trips to school (one way). So I decided to start reading again. And let me tell you how that has changed my life.

Reading is important for a variety of reasons. Firstly, you maintain and develop your vocabulary. By reading challenging material, you learn how to use new words and expand the depth of your vocabulary. Secondly, mental stimulation. Reading, in most cases, forces you to think and use your mind. At the same time, it expands your knowledge of a particular subject to a new level. This brings me to my last point. Reading is important because it expands and broadens your horizons. This is important in making connections with other people, as having a broad knowledge of a variety of subjects helps start topics of conversation.

Take a look into any book/blog/site about connecting with others. Regardless of how good looking you are, what your grades in college were, or where you graduated from, connecting with people is a lot more difficult (if impossible), unless you have something to talk about. Reading is a channel through which you can absorb new information, and keep your database of topics you can discuss or relate to up to date.

So remember, reading is an important aspect in making connections. Set aside some time every night or every week to sit back and just read.

How has reading helped you?



“It’s a huge risk not to take a risk”
July 18, 2007, 2:59 am
Filed under: advice

Towards the end of last week, Saatchi & Saatchi held a meeting celebrating their remarkable feat of winning Agency of the Year honors at this year’s Cannes advertising awards. On top of the big one, Saatchi won 1 Grand Prix Lion, 2 Golds, 5 Silvers and 1 Bronze. Simply amazing on the part of the creative teams, and the whole agency. Tony Granger, the ECD lead the presentation which outlined these results, analyzed the industry leaders and set goals for the future. One of the things he said greatly resonated in my mind.

“It’s a huge risk not to take a risk.” Wow. Couldn’t have said that any better.

I believe people should keep this quote close to the heart, especially students. Each year, hundreds of thousands of people graduate from college, and they are all looking to get a job at a top firm. Something mentioned in management articles recently has been the fact that fresh graduates are more often than not expecting higher pay, more benefits and less work when starting. And they also expect to start off at the Morgan Stanleys and the McCann Ericksons of the world. Needless to say, many of us will not be able to get jobs at such places straight out of school. That’s why taking risks is so important.

Andy Drish recently wrote on his blog about a young man who failed to talk to the person next to him on a flight. It so happens that the person contained some interesting information which could have lead to a connection. It’s also important that while interning, people take risks as well. Whether it be making a suggestion at a client meeting, or simply walking into the CEO’s office to have a quick chat (with permission of course), taking risks is an integral part of shaping one’s value to the company.

So remember, when given the opportunity in a working environment, take risks that will benefit you. Because “it’s a huge risk not to take a risk”.



the concept of value
July 14, 2007, 3:07 am
Filed under: lesson, money, value, worth

Over the last few days I received a hardcore lesson in value. Let’s start off by defining the word. According to dictionary.com, the definition of value is “relative worth, merit or importance.” Note the key word. Relative. What is valuable to me, may not be valuable to you and vice versa.

One of the things that strikes me the most, is how simple it is to misjudge the value of money. Money used to be a stack of paper, physical bills that represented each note’s value. In our current plastic world, it is easy for us to misjudge the value of money because we never see it. People spend thousands of dollars a year (and rack up huge debts) without even knowing or feeling it. That is, until they start struggling to pay off the debts. Money has become a set of numbers on a piece of paper that you get once a month. You take that piece of paper to a bank, put it in your account, and then use your card to spend it, never seeing it physically. Especially with the ease in which people spend money they don’t technically have (credit card), the value of money isn’t truly appreciated.

I recently talked to one of my coworkers, and she mentioned a story that she heard, of a friend who accidentally burned down her house. The first things that came to my mind is, if this was my house, what would I grab and try to save? – My laptops, external harddrives and photographs. As much as I love my cameras, they can be replaced. The contents of the computers cannot.

What would you grab if you were ever caught in this predicament?



Make your life an exclamation, not an explanation
July 4, 2007, 3:21 am
Filed under: advice, andy drish, attitude, change, Excellence, Exclamation, Steve Amos

It’s funny how much wisdom you’ll find trapped inside a fortune cookie. Usually, it’s not very much. But this time around, I was very intrigued by the comment and decided to keep the slip.

“Make your life an exclamation, not an explanation”

I can’t stress how important this is. There are 6 billion people in the world. And it is the duty of every single one to live their life to the fullest to the best of their abilities. So that years from now, you sit back on that old rocking chair with the feeling that you had truly accomplished something in your life.

I would like to shed the light on two wonderful individuals I have met at Drake University. These young gentlemen are truly out there to make an exclamation of their lives.

Steve Amos
With the help of his brother and a couple of close friends, Steven saw a vision and created it. Out of his vision spawned Student Films Across America, a student film festival that is travelling across the country, showcasing movies that have been sent in for judging. He has spent a year of time and effort putting this event together. I attended today’s screenings in New York, and I was impressed. Here is Steve, between his sophomore and junior years in college, travelling in a van across the United States, screening films for a festival he organized. Talk about an exclamation with a capital !.

Check out Student Films Across America and see if you can catch any dates in your city.

Andy Drish

If you know this person, you will understand that there isn’t a complete set of words to describe how inspirational he is to others. Andy has not only set up a group which helps underclassmen with their business image, but currently writes a blog. His vision is to write a book and travel around the country and the world, speaking the wise words he preaches on his page.

People like Andy are remarkable. He will definitely make his life an exclamation. Check him out at Connecting in College

These young gentlemen are fine examples.

So how are you going to make your life an exclamation?