Piotr Jakubowski – Mind over Marketing


rewarding yourself
May 27, 2007, 7:19 am
Filed under: advice, indonesia, indulgence, rewards

So last weekend I had the chance to reward myself for a long and tough semester. Already being in Indonesia, I flew to Bali and spent 3 days just hanging out, reading, going to the beach, going to the spa and having some time to clear my mind. At the same time, I talked to a variety of people: backpackers, surfers, holidaymakers from all over the world. Brazilians, Americans, Australians, Canadians, Brits. The people who made the biggest impression on me were the backpackers, some of whom have been traveling for months. There was a great deal to learn from these people.

The fact of the matter is, it is always important to take oneself into consideration once in a while. No, it’s not selfish to pamper/indulge/reward yourself for hard, tough work that you’ve completed. It’s necessary. You know what’s best for you. Whatever it may be, a small gift, a day at the spa, a weekend trip to a lake house or just a day of sitting and reading, a relaxing activity is a great way to reward yourself and at the same time clean the slate for the upcoming stage.

In the next post I will discuss the lessons learned from these nomads of the world.

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a great article for new grads
May 16, 2007, 1:16 am
Filed under: article, class of 2007, new graduates

five mistakes that new grads make when going into the workforce.

CNN Money.com Article

notice the “helicopter parents”.



a new term
May 14, 2007, 11:52 pm
Filed under: Helicopter Parents, Problems, Terms, Trouble

i had the privilege of sitting down and having a coffee with a representative for Red Bull North America. Abbey Robertson is from Iowa and has had an amazing career working with companies such as Nike. She is currently at Red Bull.

one of the things that came up in our conversation was the state of the current generation. its interesting, because this was covered in the operations management course at school. it seems that the current generation of young graduates are too comfortable with what they have. they have not really had to struggle through much as their parents worked hard to provide for them. needless to say, even in their 20’s, these kids have their parents running around taking care of their problems.

the term “helicopter parents” came to light. when there’s a problem, these parents fly over, hover around till the problem is solved, and then leave. unfortunately, this is very true. i’ve heard coaches complaining about parents of their players who call and complain about their children not playing. in a competitive program i may add. it’s really sad that people can’t deal with the fact that they have to deal with their own problems for once.

if you ever have any trouble, see if you can solve it yourself before calling in reinforcements. your parents will always be there to help no matter what, so you know you can count on them IF you really need the help.



privilege and change
May 5, 2007, 5:09 pm
Filed under: change, life, privilege, travel

as the school year winds down and i finally realize that i am 1 year away from graduation and the “real world” (eek), i took some time to sit down and think. in the past few weeks i’ve been approached by people who have told me how lucky i am, how jealous and envious they are of my lifestyle.

every morning i wake up and feel privileged. for everything. the roof above my head, the food on my plate, the bed in my room. my travels have only opened my mind further to the disparity in the world, and made me feel more thankful for what i have.

which brings me to another point. if you’re not happy where you are in your life, it is only in YOUR power to change it. YOU can have the same lifestyle i do. become an expatriate. or work for a travel magazine. or work for a multi-national corporation. the possibilities are endless. however, at the end of the day, the only person who is in charge of your life is YOU.

the number one factor to change, is YOU.