Piotr Jakubowski – Mind over Marketing

One of our greatest fears…
March 28, 2007, 3:31 pm
Filed under: Business, failures, fears, learning, mistakes


That’s right. Failure. We live in such a fast-paced and driven world, that the idea of failure makes people cringe. It makes people change their mind. And it makes people depressed.

On my flight to London last weekend, I picked up a magazine called Business 2.0, featuring articles about the importance of Web 2.0. Flipping through the magazine I ran across an article that read “A Startup’s Best Friend? Failure.”

Some main points from the article

Failure is the best policy When small things go wrong with the company or business, through failure we can learn what works and what doesn’t. Google’s policy has been to “Launch, listen, improve, launch again.” Many of the features on Google’s website were funneled through many others that didn’t work and failed.

Turn the mistakes into better features In the footsteps of Google, startups like Dogster.com or Like.com have made themselves into better services by understanding the causes of these failures and readjusting anything necessary to become better.

Today’s successful Internet businesses embrace defects as a way to get things right

“Failure is the enemy of efficiency, but it’s the best way to learn.” Robert E Gunther, consultant for Decision Strategies International

“Failures are things where you don’t learn anything.” Douglas Merrill, Google VP of Engineering.

Mistakes are not such a bad thing after all. So when something in your pursuit of your goals doesn’t work, take a step back, analyze what went wrong, and make sure you learn from it.

As Conrad Hilton, the founder of Hilton Hotels put it:
“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”

On that note, have a great rest of the week everyone!

“Experience is the name everyone gives to their mistakes.” Oscar Wilde


1 Comment so far
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I believe there is a graceful art to accepting making an error. I would rather, in some ways, think of ‘error’ as opposed to ‘failure’ simply because cultural connotations depict a failure as being a significant issue as opposed to an error that people tend to see more as a point on the journey. For me fear of rejection tends to be greater than the fear of making an error. I have a reasonable sense of humour about making a mistake or sometimes being thick as a brick 🙂 Rejection though hits my personhood for some reason and it’s been a journey also to accept a ‘no’ as reasonable and fitting at times as opposed to intrinsically agin me. 🙂

Comment by Susan956

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