Piotr Jakubowski – Mind over Marketing

This week’s contribution to Respinning The Web, posting about Converse’s viral/online homerun: 

A few weeks ago I wrote a post discussing the importance of viral in today’s world in terms of creating a different type of relationship between the brand and the customer. Many old brands are still slightly skeptical about this shift and still remain on the outer fringes of proper online and viral strategy.

Converse is not one of these brands. Recently acquired by Nike, another brand that has opened its doors to alternative advertising, the brand has utilized its stereotypes and the Internet to put together a great viral campaign for the Chuck Taylor classics. The campaign is actually a collection of viral sites that are all linked together in some way.

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