Piotr Jakubowski – Mind over Marketing

This post was a contribution to the new Respinning The Web, an online marketing and technology blog.

With the development of the internet and YouTube, one area of online advertising has been exploding. Viral. Through the use of technology and the explosion of online video, many companies have jumped on top of the concept, creating viral campaigns that bring attention to the products while staying just below the radar (in most cases).

Viral marketing, based on word of mouth and an extremely high pass along rate has been around for years, but the rise in internet use has created an even more efficient platform for sharing videos and other things online. One of the companies that has embraced this the quickest is…

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